Entrepreneur Matthew Goldfarb wanted to turn a collection of essays he had written for his business blog into a book, but he needed finished copies to sell at an upcoming event, which meant a tight timeline. We decided to produce the book using digital technology, which allowed us to create an attractive product on short notice without sacrificing any of the benefits of conventional printing and binding.
For the cover we chose a new matte laminate, and we opted for French folds to give the book added weight in the hand. Now in its second printing, the book has been praised as much for its look and feel as for its stimulating content.